![]() ![]() ![]() Use your web analytics platform to compare conversion rates from different browsers.Ĭarry out usability testing on your mobile site: small issues with your mobile experience aren’t always obvious. But if your bounce rates are more than 8% higher on mobile, or if you’re seeing a conversion rate difference of more than 2-3%, your site might not be responsive.įind performance differences across browsers: if your site doesn’t display well on older versions of web browsers, it could worsen your users’ browsing experience. mobile: there'll always be some variance in how users behave on mobile vs. Here's how:Ĭompare performance metrics for desktop vs. Poor responsiveness across devices often goes unnoticed, so it’s important to check that your site displays correctly for all users. Analyze your site’s performance across devices and browsers Fortunately, free website analysis tools like Google PageSpeed Insights can measure your page load speed for you.Ģ. Measure your page loading speed: slow websites are a drag for your customers and a red flag for search engines-so if your site’s a slow loader, you might end up further down the search engine rankings. Use SEO analysis tools and Google Search Console to check how you rank for important search terms in relevant locations. You can run technical audits with SEO platforms like Semrush, Moz, and Ahrefs, but it may be a good idea to get guidance from an expert when resolving these issues.Īssess how your website ranks on search engines: online, your sales opportunities are only as good as your website traffic. Run an SEO audit: look for technical issues affecting your organic search rankings, like missing title tags, improper redirections, or broken links. ![]() Your user journeys begin when potential customers find your website, so the first step is to ensure it’s set up to satisfy search engines. Inspect your technical and SEO fundamentals user-driven website analysis in a nutshellįollow these nine steps to gauge how your website is performing in terms of SEO, user sentiment, and competitive positioning-then make the changes that matter. ![]()
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